Beyond the Post: Exploring Equine Operators’ Understanding and Role in Conservation Best Management Practices

نویسندگان

چکیده

The equine industry is an established part of Maryland agriculture with 79,100 equines valued at approximately $714 million in the state; 10% these animals are housed one county. Equine operators a unique demographic agricultural realm, because they not managing land to produce food or fiber and often employed other professions unrelated agriculture. These tend be unaware conservation practices can have detrimental effect on areas, like Chesapeake Bay economy ecosystem, if shared resources exploited. purpose this study was explore operators’ knowledge connection best management (BMPs) their role being caretaker land. informed by diffusion innovations theory gathered data through semi-structured, qualitative interviews. were found use variety informational sources, had high level adoption BMPs used, overall, majority participants saw as caretakers important aspect environmental actions. Recommendations from research include improving communication processes increase spread adjusting specific infrastructure aspects improve retention practicing efforts. Further should investigate niche areas that could potentially struggling deficit neglect between offices audiences.

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ژورنال

عنوان ژورنال: Journal of applied communications

سال: 2021

ISSN: ['1051-0834', '2476-1362']

DOI: https://doi.org/10.4148/1051-0834.2351